About

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I am Matthew Johnson. Let’s Connect!

After 18 years of working in schools and nonprofits, I write and speak on how nonprofits can improve their social productivity. I also work for IBM Watson Marketing where I help organizations use data & analytics to “identify and maximize the moments that matter most.”

You lead your organization from the first chair. This is help from the second chair.

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Second Chair Leadership focuses on “Social Productivity” …

Social Media

Social media is more than advertisement. It’s how your organization participates as a member of the community. It’s not selfish media, it’s social media.

SCL educates your organization on how to get people from online to onsite through social media engagement.

Popular articles: Would your community miss your church?  |  What social media is restoring and why organizations should notice?

Productivity

It’s easy for charity-based organizations to act as if work is the mission, because work is ethic driven. But in order for your organization to make progress, there has to be a culture of productivity.

SCL educates your staff on how to use social productivity tools like Buffer, Evernote, Trello, and Mailchimp.

Popular articles: 3 ways I use Evernote | Should you always make the bed?

Need help overcoming social media confusion or improving the productivity of your staff? Take a look at Hiring Me! or having me Speak. Let’s Connect

The First Chair of Second Chair Leadership

Matthew_picI am educated as an engineer (Go Jackets!), engaged as a communicator, and experienced as a leader.  I’ve spent over 18 years of working in first and second chair leadership positions with non-profit organizations. I blog about staff development, social media, productivity and education.

  • Alum of Georgia Tech (B.S.) & UGST (M.A.)
  • SaaS specialist at IBM Watson Marketing
  • LinkedIn contributing publisher

“Most of what I know the people I love have taught me or they have endured the learning with me.”

I am married to a courageous educator, Becki, and for last 20 years we have attempted to parent Clara, Celeste, Reagan, and Grant.

Let’s Connect!