As a consultant, I often get asked by pastors, “Should I blog?” My go to answer is that blogging will increase your social media traffic by 55% on average. However, blogging makes sense for pastors far beyond just growing their following on twitter.
Church leaders often interact with people in a “touch and go” manner. Hospital visits, funerals, Sunday sermons, counseling sessions are all environments with a predetermined focus. While genuine connection does happen in these environments, it is connection born out of need. Think of the ER physician with a good bedside manner who connects well with patients.
Blogging allows church leaders to enter a voluntary conversation, which is a connection born out of choice. When people leave their comments they do so at their own discretion, and pastors are able to listen without the pressure of delivering an “expert” opinion. If pastor’s hope to have influence with current generations they have to be open to conversational engagement, not just preaching engagement. Lolly Daskal offers good advice when she tweets, “Stop using your leadership as a monologue and start engaging in a dialogue.”