I enjoy trick or treating with my kids.
With four kids we’ve collected enough treats over the years to make Willy Wonka proud.
If trick or treating isn’t your thing, I understand, just hang with me for a few sentences.
Trick or treating is an engagement in which expected visitors show up at a person’s house unannounced.
That sounds a lot like a customer…expected but unannounced. For that reason I think there are a few things oragnizations can glean from trick or treating when it comes to welcoming customers.
Two Kinds of Welcome
I have stood at the curb many times as my children were greeted, and I’ve noticed two kinds of greeters – those who leave the porch-light on and those who wait in the front yard.
Porch-light greeters work from the assumption that trick or treating involves knocking on a closed door and then waiting for it to open. Tradition is on the side of the porch-light greeter.
Wait-in-the-front-yard greeters work from the assumption that trick or treaters may be deterred by a closed door or a delayed answer. Innovation is on the side of the front yard greeter.
It’s not that porch-light traditions are wrong. It’s that culture has shifted and people are not as comfortable engaging through a closed door anymore.
Porch-light greeters can’t hear the sidewalk conversations outside their homes as parents debate whether or not their children should approach the door.
This is where innovation always trumps tradition. Front-yard greeters have replaced the porch light with themselves. They hear the sidewalk conversations because they are out there.
Is your organization taking a porch light or front yard approach to welcoming guests?