I recently had the opportunity to partner with Urshan College (UC) & Urshan Graduate School of Theology (UGST) in an effort to raise the visibility of their annual stewardship banquet through social media.
Afterwards, I got a chance to ask the Urshan Director of Development, Rick Hernandez, about his experience using social media to raise dollars and followers.
What type of a fundraising event is the Urshan Stewardship Banquet?
Rick: We provide a free catered dinner and share how Urshan College and Urshan Graduate School of Theology are impacting and equipping individuals for a better future. In addition, Urshan College’s vocal ensemble, United, provides incredible music and signing.
What led you to think about incorporating social media into the Stewardship Banquet?
Rick: Every year the “big” challenge is to reach individuals who aren’t “plugged in” to what UC/UGST are accomplishing. Most banquet attendees are supporters who are already well versed in what’s happening at Urshan. We felt that incorporating a social media initiative into the Stewardship Banquet would help us reach a larger audience than those physically present at the event.