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social media voiceAs a parent of teenagers, I am grateful for the moments when my teens want to converse about life. Those conversations always feel more like peer-nting than parenting and I like that.

Unfortunately I have been known to ruin the moment by slipping back into what my kids call the “parent voice.”  The “parent voice” is marked by a matter-of-fact tone and a focus on informing rather than understanding.

I enjoy helping churches find their social media voice. Part of finding that voice involves teaching churches to stop using their “pulpit voice” on social media platforms. The “pulpit voice” is usually marked by a take-heed tone and a focus on promotion rather than community.

Here are a few social media “voice lessons” for churches…

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