Earlier this week I asked in a post, “Would your community miss your church?” Meaning if your church closed it doors for good, would your community even notice?
The truth is most communities wouldn’t feel a thing if a church closed it’s doors.
That’s because many churches have adopted a purely attractional approach to interacting with the community. This approach involves having church services at publicized times and attempting to ATTRACT the community to those services. Attraction may happen through any number of methods: invitation, advertisement, special programming, etc. Because many churches have interacted so long with the community using the attractional model that’s the model they try to bring into social media.