If you haven’t noticed lately, then take a look at the organic reach of your organization’s FB page. It’s going down.
Several studies have shown the organic reach of Facebook is around 6%. That means you can expect 6 out of 100 people to see each of your Facebook posts. It was 49 out of 100 just last October. That’s a big change, but why?
FB has gone public.
As a publicly traded company Facebook’s primary responsbility is to shareholders not users with free accounts. The current Facebook algorithm gives preference to those who pay for ads or to boost posts. Some think that FB is slowly turning into more of a paid advertising company.
Whatever Facebook might become the fact is it’s getting harder to be lazy with your Facebook content if you still want to reach people.
Jay Baer calls it the Reachpocolypse and he created this graph to show the coinciding decline of Facebook’s reach as their stock price has gone up.