Archives For Social media

On Saturday, Second Chair Leadership will be at the Marriage 4Life Event hosted by Life Central Church in Dallas, TX.

Dr Weiss Promo

Nationally known psychologist, Dr. Doug Weiss will be speaking on Saturday at Life Central to marrieds (9am-3pm) and to teens (7pm-8:30pm.)  He will also speak in the Sunday worship service at 11am.  All events are FREE and provided as a benefit to the DFW communities.

Dr. Weiss is a frequent guest of national television and radio shows including Dr. Phil, Oprah, 20/20, CNN, Fox News, Good Morning America and the 700 Club.  He speaks on the topics of Sexual Addiction, Intimacy Anorexia, The 7 Love Agreements & The Power of Pleasure.

His 2013 release Clean: A Proven Plan for Men Committed to Sexual Integrity from Thomas Nelson Publishers is a current best-seller.

Second Chair Leadership is pleased to have consulted Life Central in the promotion of the Dr. Weiss weekend through social media.

Follow Life Central on twitter for highlights throughout the weekend. #DrWeissLifeCentral

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As a communicator it is vital that you close the gap between you and your audience. Great speaking is about connecting, and one of the most powerful ways to connect is through a personal story.

I cannot imagine a communicator who consistently refuses to tell a story about themselves. But that is what pastors are doing when they refuse to engage with social media. Each Sunday they are attempting to communicate a message onsite while refusing the rest of the week to have a voice online.

Here are three reasons every pastor needs to have their “voice” on social media.

1. It’s critical. As social media has become more pervasive it has moved away from being just a fun means to connect with friends. Today social media is a critical channel of communication that people look to for information. Ask youth pastors how many times they’ve had surprised parents say something like, “Was this event on Facebook?” or “I got a tweet saying the pick up time was…” The point is Social Media is being cited more and more as a credible source for information.

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Social Media Apps

On October 1, Second Chair Leadership will launch a series of eCourses designed to improve social media engagement for individuals and non-profit organizations.

The courses will be taught in a live session through Google+ Hangout.  Google+ allows a group of participants to learn together by experiencing an interactive audio/visual presentation.

The first course is “Finding Your Social Media Voice”

SCL Social Media Voice Prezi

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power linesI went to one of those membership clubs yesterday to buy enough product in bulk to last through the apocalypse.

While shopping I stopped at a product sample stand and took more than one sample.  Before I moved on I asked the sample-providing employee, “Where are the pastries?”, because you can never have too many pastries for the apocalypse. I was surprised when her response was, “Oh, I don’t know.  You will have to ask a store employee.  I’m an employee of the promotions company, not the actual store.”

What?! There stood this sample-providing person behind a store-branded kiosk, wearing a store-embroidered apron but she was not an employee of the store?

Now I don’t think there’s anything wrong with branding the promotions company with the store logo. It actually makes sense that a major retailer who specializes in selling bulk product at low prices would outsource the sampling of their products to a third-party promotions company.

What struck me as wrong was the fact that the promotions company had not empowered their sample-providing employees to be product guides for wandering shoppers.  That’s like a pizza delivery guy saying, “I can’t give you directions because I don’t live in this neighborhood. I only deliver here.”

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thumbs upEarlier this week I asked in a post, “Would your community miss your church?” Meaning if your church closed it doors for good, would your community even notice?

The truth is most communities wouldn’t feel a thing if a church closed it’s doors.

That’s because many churches have adopted a purely attractional approach to interacting with the community. This approach involves having church services at publicized times and attempting to ATTRACT the community to those services. Attraction may happen through any number of methods: invitation, advertisement, special programming, etc. Because many churches have interacted so long with the community using the attractional model that’s the model they try to bring into social media.

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closed church doorsMy local electricity provider does not advertise how to contact them for service.

They assume that if you want power you will “get in touch.” It’s not that they intentionally hide their contact information, they just don’t actively engage the community with the information.

The temptation that comes with offering a product or service that is extremely valuable is that you begin to expect people to come and find you.

When I lived in Cincinnati, I patroned a pizza company who always advertised their phone number in clever ways. The number was on all their print media – napkins, pizza boxes, flyers, billboards. Their commercials rehearsed the one number to call for pizza no matter where you lived in the city. They even put the phone number in their Twitter name. Click the tweet below. They retweet!

The difference between the pizza company and the power company is the power company provides something so valuable they assume you will find them when you need them.

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Welcomes new client Pastor Larry Garcia!

Larry Garcia Promo

Larry Garcia is no stranger to Chicagoland communities.  He started the New Life Pentecostal Medical Clinic. A free medical clinic for the uninsured. Pastor Garcia and the Pentecostal Community Church run a community garden that has grown over 2,000 lbs of food for local relief agencies.  He is the recipient of numerous community awards, and he recently prayed the invocation to begin the 113th Illinois Congressional session in Springfield, Il.

SCL is partnering with Larry for brand development & social media management. Watch as SCL and Larry develop a brand that reflects his mission and the social media credibility he needs to communicate his message.

Follow Pastor Larry Garcia on twitter_white & facebook_white

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Ben Smith On PurposeSecond Chair Leadership is excited to consult with Ben Smith in the development of the Ben Smith on Purpose platform and to help grow the platform’s social media credibility.

Ben is a licensed minister who is gifted at counseling.  He has a passion to develop healthier families and individuals through blogging, speaking and counseling. Ben is an experienced communicator, but turning his communication into online content has been intimidating.

I sat down with Ben this week and asked him some questions about what motivated him to develop a platform and how the experience has gone thus far. Ben’s answers are in italics.

Q: What motivated you to take the dive into platform development?

Not long ago I watched and walked with a colleague who embraced platform development as the primary means to redirect his career.  I watched him learn from Second Chair Leadership the different online media tools, establish a website, develop his identity, and brand that identity.  I was privileged to interact and converse with him during this journey.  

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social media voiceAs a parent of teenagers, I am grateful for the moments when my teens want to converse about life. Those conversations always feel more like peer-nting than parenting and I like that.

Unfortunately I have been known to ruin the moment by slipping back into what my kids call the “parent voice.”  The “parent voice” is marked by a matter-of-fact tone and a focus on informing rather than understanding.

I enjoy helping churches find their social media voice. Part of finding that voice involves teaching churches to stop using their “pulpit voice” on social media platforms. The “pulpit voice” is usually marked by a take-heed tone and a focus on promotion rather than community.

Here are a few social media “voice lessons” for churches…

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“I am doing that!”

This speech by Nicholas Selby at my alma mater demonstrates how the current generation is able to by-pass the traditional “gatekeepers” of permission and promotion to advance their ideas.

If current leaders hold the reigns too tight and do not create room for up and coming ideas, this generation will not sit by and wait for permission. They will create their own platform for promotion.

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