Held in confidence.
Discretion is the basis of this work. This notice explains what we collect through this site and what we do with it.
What we collect
When you submit a request, we receive what you enter in the form: your name, email address, your role, the business and its industry, when the transition begins, and anything you choose to tell us about your concerns.
Why we collect it
Only to read your request and, where there is a fit, to reply to you personally. We do not use it for marketing lists and we never sell or share it.
Where it goes
The site is hosted by Vercel. Requests are stored in a private, access-restricted storage area within our Vercel account, which only we can read. Vercel acts only on our instructions.
How long we keep it
Requests that do not lead to an engagement are deleted within twelve months. If we work together, records are kept for as long as the engagement and our legal obligations require.
Cookies and analytics
With your permission, this site uses Google Analytics 4, loaded through Google Tag Manager, to count visits and see which pages are read and whether a request was sent. It sets cookies only after you choose Accept in the cookie notice. If you decline, or make no choice, no analytics cookies are set; Google may still receive basic, cookieless signals that a page was viewed, without identifying you.
We do not use cookies for advertising, and we do not use analytics data to identify you or to build marketing lists. Google acts as our processor for this data. You can change your choice at any time with Cookie settings, also linked at the bottom of every page.
Your rights
You can ask us at any time what we hold about you, and ask us to correct or delete it. Write to nikola@secondchairleadership.com, reply to any email from us, or send a note through the request form.
Last updated: November 13, 2026