Journal

What should I do in my first 90 days as the family successor?

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Morning sun through blinds falling across empty desks and chairs

In your first 90 days as the family successor, listen before you change anything. Meet every senior person one to one, learn the parts of the business you know least, and agree with your parent how decisions will be shared. Around the second month, make one visible decision in your own name and see it through. Leave large structural changes until you understand why things are done as they are.

The first three months are not about results. They are about teaching people how to read you. By the end of them, the senior team, the board and the wider company will have formed a working view of whether your decisions hold, and that view is slow to change.

Why do the first 90 days matter so much?

Everyone is watching a new leader closely at the start, and a successor even more closely. People are asking quiet questions. Is this a real handover or a title? Will they listen? Will they decide, or will the founder still decide through them?

Early behaviour answers those questions faster than anything you say. A successor who listens carefully and then makes one sound decision is read very differently from one who arrives with a list of changes, or one who avoids every decision for three months.

Days 1 to 30: listen and learn

Meet every senior person one to one

Before you need anything from them, sit down with each member of the senior team, and with a few people below them who hold the business together. Ask the same simple questions of everyone:

  • What is working that I should protect?
  • What worries you about the next two years?
  • What would you change if it were your decision?
  • What do you need from me?

Listen far more than you speak. Take notes. Do not promise anything in these conversations except that you will come back to them.

If some of these people knew you as a child, this is also the moment to start replacing that picture with a new one. Our article on leading people who knew you as a child covers that part in detail.

Learn the parts you know least

Most successors know one or two areas well. Spend real time in the others. Not a tour, but enough hours on the floor, in the sales meetings or with the finance team to understand the problems people actually face. Learn the numbers the board looks at, and be able to explain them without notes.

Learn the history

Why things are done the way they are often matters more than what is done. Ask about the decisions that went wrong and the ones that saved the company. Some practices that look outdated exist for reasons nobody wrote down.

Days 31 to 60: build your own relationships

The senior team is only one of the rooms you have to lead. In the second month, start building direct relationships with the others.

  • The board. Meet each director individually before your first board meeting in the role. Ask what they expect from you and what they would like to hear more of.
  • Key customers, the bank and major suppliers. Meet them with your parent first, then on your own. The aim is a warm introduction followed by a clear handover of the relationship. Our article on winning over stakeholders loyal to the founder explains how.
  • The wider company. Be visible. Walk the floor, attend the meetings people expect the leader at, and learn names.

What should my first visible decision be?

Around the second month, make one decision that people can see, in your own name, and follow it through to the end.

Good first decisions share a few features:

  • They come from what you heard. Pick something several people raised in your one-to-ones. When it happens, they will notice that you listened.
  • They are small enough to finish. A decision you can see through within weeks is worth more than a large plan that is still being debated in month six.
  • They are clearly yours. Announce it with “I have decided” or “we decided”, never “my father thinks” or “the family wants”.
  • They do not reverse something your parent cares about deeply. That conversation will come, but not as your opening move.

A fixed maintenance backlog, a slow approval process made faster, a recurring meeting cut because nobody found it useful. The size matters less than the signal: when this person decides, it happens.

What should I not change yet?

Restraint in the first months is a sign of judgement, not weakness. Hold back on:

  • Restructuring the senior team. You do not yet know who is essential and who is simply loud.
  • Changing the strategy. You may well be right, but you will be far more persuasive in month six, with evidence.
  • Replacing your parent’s systems wholesale. Change them one at a time, for stated reasons. Our article on changing what your parent built covers how.
  • Making promises you cannot keep. Every commitment you make now becomes evidence later, for or against you.

There is a balance. Changing nothing for three months leaves you with a title and no authority. One deliberate decision, kept, avoids both mistakes.

How should I handle the relationship with my parent?

This is the relationship that shapes all the others. If it is unclear, everyone in the company will notice and quietly route decisions around you.

In the first month, sit down with your parent and agree a few specific things:

  • Which decisions are now yours, and which stay with them for now.
  • How you will disagree. Privately first, never in front of the team.
  • How often you will meet, with a fixed time each week rather than conversations in the corridor.
  • What they will say when someone goes to them to get around you.

That last point matters more than it looks. Long-serving people will test the arrangement by going to the founder. If your parent sends them back to you, the handover becomes real. If not, it stays a title. Writing these agreements down, even on one page, helps. The Handover Charter shows how.

Days 61 to 90: set the direction

By the third month you should know enough to say, briefly, what you see and where you intend to take the business. Not a full strategy, but a clear picture:

  • What you heard, summarised honestly, including the uncomfortable parts.
  • What you will protect, so people know what is not at risk.
  • Your two or three priorities for the next year.
  • What happens next, and when they will hear more.

Share it with the senior team first, then the board, then the wider company. Speak in your own name and lead with the conclusion. People will remember how this sounded as much as what it said.

In short

  • Spend the first month listening: one-to-ones with every senior person, time in the parts of the business you know least, and the history behind how things are done.
  • In the second month, build your own relationships with the board, key partners and the wider company.
  • Make one visible decision in your own name, drawn from what you heard, and see it through.
  • Hold back on large structural changes, and agree clearly with your parent who decides what.

The first 90 days are full of moments that can be prepared for in advance, which is how the Second Chair™ method uses a successor’s real calendar.

The handover will happen either way.

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