Last night PBS aired an episode of FRONTLINE entitled “Generation Like”. The program explores the relationship between teens, social media and corporate marketing.
There is an unprecedented relationship developing between teens and the companies that market to them. Social media is allowing teens to directly connect with brands and celebrities. Watch this 30 second preview.
A powerful line from the full-episode: “This is the biggest transformation of communication in our lifetime. To stand on the side lines is not an option.”
Many families are struggling with social media confusion because parents are standing on the side-lines unsure of what to do.
Here are a few things to understand about teens and social media: