Archives For Fundraising

Donors & FollowersI recently had the opportunity to partner with Urshan College (UC) & Urshan Graduate School of Theology (UGST) in an effort to raise the visibility of their annual stewardship banquet through social media.

Rick Hernandez Pic

Rick Hernandez
Urshan Director of Development

Afterwards, I got a chance to ask the Urshan Director of Development, Rick Hernandez, about his experience using social media to raise dollars and followers.

What type of a fundraising event is the Urshan Stewardship Banquet?

Rick: We provide a free catered dinner and share how Urshan College and Urshan Graduate School of Theology are impacting and equipping individuals for a better future. In addition, Urshan College’s vocal ensemble, United, provides incredible music and signing.

What led you to think about incorporating social media into the Stewardship Banquet?

Rick: Every year the “big” challenge is to reach individuals who aren’t “plugged in” to what UC/UGST are accomplishing. Most banquet attendees are supporters who are already well versed in what’s happening at Urshan. We felt that incorporating a social media initiative into the Stewardship Banquet would help us reach a larger audience than those physically present at the event.

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